"Launchpad" is a incubator program funded by Google. Applicant can receive as much as $100K in funding. Google needed an identity to support their growing "Launchpad" conferences all over the world. They needed to both consolidate what existed previously and expand on it so the identity would take a life of its own.
Create a System
In order to be used, this identity needed to fall under a system. It needed to be both comprehensive and beautiful. We choosed to focus on creating a custom flag for each city the conference would take place in. This graphical element would be carried in every collateral of the identity to complete the google identity and make this a whole. Below example of this system with different city.